Advertising has its terms and limitations. Each company has its own set to which advertisers should abide. These set of terms are made to protect the website and also the advertisers. Both sides are considered. So, nobody will feel defeated by the other. Facebook has provided you a new space on which you can advertise your business. Along with it comes the terms of advertising. It is essential for you to understand the benefit and limitations of the terms before you finalize your decision to place your ad in their webpage. Having a good knowledge about your space provider will give you more advantage on how to maximize your ads. It will also avoid future differences and misunderstanding.
What are the Terms of Facebook Advertising?
Facebook is willing to support your ad by giving you space in their website. You must abide to the rules and regulations provided by Facebook. Since it is their website, you are just tenants. All tenants must abide to the laws of the landlord, right? Also, you will have to strictly follow the prohibitions of the website. Do not use passwords or user data. Another rule says you will not use any data obtained from Facebook. Also, you will provide the Facebook all the names and the data of important persons in your business. It is their right to know whom they are making business relationship with. Note also that you are not allowed to use any data from Facebook even if you own an application in their webpage. Your content must be made by you or come from you, even if someone else made it. Definitely, Facebook won’t do it for you. If ever an audience wants to complain about your ad, you will provide complete and understandable steps on how to make complains about your ads
Another important term with Facebook advertising is that you are asked to respond and comply as soon as possible to all requests made by facebook. If Facebook finds out that your business is in partnership of a certain business that Facebook has prohibited to advertise in their website, you ad will be immediately forfeited. Facebook reserves right to audit your ads as well, and if you violate any of the terms laid down by Facebook, you will get banned immediately.
One thing to understand also, that facebook does not provide a place where you can get immediate profits. If you are thinking about this, you might want to change your ad location. It will take some time to reach your goal when using Facebook. The establishment of your relationship with your soon-to-be clients is a process of being familiar to getting-to-know-you until you reach such time that you have developed a good business relationship. It is a long term investment. You have to be like one of the audiences’ family or friend as that is what they are excited for whenever they open their page.
All the necessary information of the consumers is provided by Facebook engine. You will only just have to pinpoint who you want your target will be. You downsize your audience according to age, sex, location, marital status, interests, workplaces and education which is in the profiles provided by Facebook.
Facebook gives great advertising opportunity. Do not confuse it with a direct selling place where you are able to get profits immediately. It is a long term investment which enables you go get acquainted with your buyers-to-be. Facebook is a great place to start business advertising.